For my "Environmental Design" class, I embarked on creating wayfinding signage for Parque Xochitl, a fictional park nestled in Cuernavaca, Mexico. Drawing inspiration from Cuernavaca's reputation as the city of eternal spring and its rich indigenous heritage, I crafted a visual narrative that harmoniously blends floral motifs and indigenous patterns throughout the park's signage. The name "Parque Xochitl," seamlessly intertwining Spanish and Nahuatl languages, embodies the essence of natural beauty and cultural heritage.
The primary icon in the park's logo is inspired by geometric Mexican tile art, symbolizing the intricate craftsmanship and cultural motifs that define the region. This iconic element adds a touch of local flavor and serves as a visual anchor, reinforcing the park's identity as a blend of natural beauty and cultural richness.
Each sign within the park reflects a thoughtful consideration for all age groups, catering to diverse visitors and ensuring a seamless navigation experience. The floral elements, vibrant hues, and intricate indigenous patterns not only serve as wayfinding markers but also evoke a sense of wonder and connection to the park's surroundings. From children's play areas to serene pathways for adults, every sign in Parque Xochitl tells a story of Cuernavaca's timeless allure and indigenous roots.
