Mad Gang is a start-up with a clear goal: reinvent recommendations and share them with your own gang.

The venture aims to change the way quality content is produced, but the brand didn't show any of that willingness for change. The brand lacked soul.

 

The Mad Gang brand draws visual inspiration from zeitgeist and popular culture themes. Transparency and originality were the key components in finding the soul. The soul became a person as the tone of voice and behavior were derived from actual persons behind the brand. www.madgang.com

 

illustration Kallan&Co.

Music Paleface

Digital production Kisko 

iOs production Vincit