The television commercial
The brief: Amplify Reliance Mobile's new brand campaign digitally
Reliance Mobile had just launched a new mass media campaign which drove the network's instant connectivity by encouraging people to reconnect with long lost friends. We were tasked with augmenting this brand promise even further.
The idea: Enable instant connectivity to demonstate the brand promise
We created a 'click-to-call' banner which gave users free minutes to make a call directly from the banner and connect with anyone they chose to. By demonstrating the speed and clarity of the network, we also drove carrier shifts from other major players to Reliance Mobile.
The case study
