Idea Cellular is a mobile service provider known for incorporating public service messages in their campaigns. In the ad above, the campaign egged people to get fit by walking while talking on their cellphones. We were tasked with taking this message further through the digital medium.

 

The idea: A digital engagement promoting fitness through a digital avatar
We created a desktop-to-mobile cross platform engagement which promoted the brand message by encouraging users to help a digital avatar get fitter by walking.