The brief: Cadbury Dairy Milk Silk was launching a limited edition Valentine's Day pack and wanted to promoto sales of the pack through the digital medium.

 

The solution: Leading with the theme of 'first love', we created a first-of-its-kind AR mobile scanner which allowed people to declare their love directly from the bar itself. We also used social media to leverage the message of first love with a tweet-to-sketch idea that gave people personalised doodle renditions of their interpretation of 'first love' and rounded off the campaign on Valentine's Day with an on-ground activitation.