World of Wood
World of Wood is the visual identity we developed for the homonymous event Dizainăr has organised together with Liga Media in the spring of 2019.
In our process, we analyzed both the symbols of wood and wood processing while looking at the written wordmark. The repetition of the letter “W” makes it look like a stylized pair of saw teeth. The final decision was to include the “saw teeth” in a circle that connects with both the letter “O” and the roundness of the world.
The event was dedicated to designers and creatives that are interested in the furniture production or woodworking from the creative point of view. The event was part of the 2019 Romanian Design Week.
