Step Into A World Where Every Step Tells A Unique Story.
To create a marketing campaign strategy for Kappa by promoting the idea that wearing coordinating shoes for families, friends and lovers.
ILLUSTRATION STYLE
When with a mixed media style using doodles. This grabs the audience's attention because fun doodles helps to create a focal point of the poster.
Below: A mood board of how my illustration style looks like throughout the marketing campaign strategy.
USER JOURNEY
ROUGH SKETCHES
I create these sketches based on my target groups (lovers, friends & families) to have meaningful connections.
Below: Rough sketches for both offline & online marketing strategies. Click the images for full view.
COLOUR SCHEME
The colour scheme is based on each of my target groups (lovers, friends, families)
Below: Short explanation on each of the colour's representation. Click the images for full view.
3 SERIES POSTERS + WIDE BANNER
Below: Using doodles forming a heart around the people, representing their love for each other. Click the images for full view.
SOCIAL MEDIA POST
Below: To attract the audience on social media using characters, representing the target age group.
PACKAGING DESIGN WRAP
Below: Packaging is based of the doodles in each posters/social media post Click the images for full view.
FINAL PACKAGING LOOK
THANK YOU!
