we sought to develop a creative POV that both elevated the show from its season one incarnation and yet still felt relatable and familiar to audiences. We tapped into 1890s period design sensibilities and paired them with contemporary storytelling around the relationship drama and character development within the story. The campaign was focused on driving audience watch and engagement, increasing followers across social platforms, and positioning the show for FYC.
I. ARCHIVAL RESEARCH
IV. MICRO SITE
V. BILLBOARD AD ON TIME SQUARE
PRODUCED
CREDITS ↓
Creative Director, Interactive, Print: Hleb Marholin
Art Director: Clément Brichon
Motion designers: Clément Brichon & William Kesling
Motion designers: Clément Brichon & William Kesling
Video Editor: William Kesling
Director of Strategy and Social: Emma White & Jacklin Maisyan
Creative Strategist: Sway Benns, Steven Le
Illustrator: Maria Menshikova
Creative Strategist: Sway Benns, Steven Le
Illustrator: Maria Menshikova
Account Manager: Angelica Maleski, Elina Sundqvist
Social Coordinator: Christine Le
Social Coordinator: Christine Le
CLIENTS ↓
TNT Drama, Warner Media, Los Angeles