Background and Overview: The bakery store is a small, family-owned business that specializes in making fresh and high-quality baked goods, including cakes, bread, cookies, and pastries. The store's atmosphere is warm and welcoming, and the owners pride themselves on their personalized customer service.
Objectives: The bakery store needs a logo that represents the business's identity and values. The logo should be eye-catching, memorable, and versatile enough to be used on a variety of materials, including signage, business cards, packaging, and social media. The logo should appeal to people of all ages, but particularly those who value quality and authenticity. The tone of the logo should be warm, inviting, and friendly, reflecting the bakery's culture of personalized customer service.
The bakery store owner likes the logos of other small bakeries, particularly those that use simple, hand-drawn illustrations and a warm color palette (Examples like the Tartine Bakery, Levain Bakery, and Flour Bakery + Cafe)
Solution: The handwritten-like font and color palette chosen gives the brand a warm, inviting, and friendly feeling. The illustrations are not made from smooth refined lines but are made to look like hand-drawn illustrations with irregular strokes and thickness which add to the warm feeling the brand values.
The simplicity of the logotype gives it an authentic feel which appeals to its ideal target audience.
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