The campaign needed to celebrate the partnership that Highland Spring already had with the Lawn Tennis Association and ultimately encourage children and young families to be more active this summer and give tennis ‘a go’. Secondly, I needed to drive sales of promotional packs of
Highland Spring still water at the events. Here is all the creative from the campaign.
•At the outdoor stand we devised fun games which included a keepy-uppy challenge and a ‘guess how many’ tennis balls within a Perspex cylinder there are. We also had an Aunt Sally/cardboard cut-out that people could get their picture taken with.
We teamed up with Tesco in Scotland to implement the experiential campaign by placing bright, bold and impactful ‘hydration stations’ at the front of the store, as well as down the water aisles. We then designed and built a 6m by 4m miniature outdoor tennis court. This sat at the front of store (at the foyer area) so members of the public would pass the event stand prior to entering the supermarket.
