Burns Night is a key event in the Macsween calendar and the team wanted to ensure that they made the most of it with an interactive experiential event taking place across Morrisons stores in Scotland.
The products featured were Macsween’s Original and brand new Gluten Free Haggis alongside its new Pork & Haggis Sausages. All the products were extremely popular with several stores selling out on the day.
The campaign contributed to the whopping 35,000 samples distributed by the Denvir team in January!
The video gives you a snapshot of the Macsween campaign. I was responsible for designing the stand and creation of the promotional video. Watch it below!
