Mela X Marimekko Collaboration

Skills Applied: - Market Research: Conducted extensive industry, trend, and consumer analysis to understand market dynamics and consumer preferences, mainly focusing on Millennials and Gen Z's inclination towards sustainability. - Strategic Planning: Developed a detailed go-to-market strategy encompassing pre-launch, launch, and post-launch activities, emphasizing digital marketing and influencer partnerships. Creative Marketing: Designed a uniqu Read More