Branding, Activation & Growth strategy.
Piranha Tattoo Supplies
2016-2019
Market & user research / Brand Strategy / Portfolio Strategy / Industrial Design /Branding / Packaging / Engineering / Supply Chain / Marketing and Communication
Impact:
Since the new rebranding launch, Piranha Tattoo Supplies delivered a consistent message to all its stakeholders, allowing it to grow and attain a broader and bigger audience.
> 22% Digital revenue generated through digital marketing strategy in 2019.
> 1024% Return on Ad spend in 2019 (ROAS).
> 13 new external markets expansion in 12 months.
Hunger for more Performance.
Heavily informed by the creative strategy of Hunger for More, the take on Piranha Tattoo Supplies was to work across the physical and the digital, where the brand message was revitalized with new aesthetics that distinguished it from all its competitors. Creating a full experience and consistent messaging that bonded the community and the brand even closer.
Enabling consistency at all touchpoints.
Piranha Tattoo Supplies had already a wide amount of different touch-points but was inconsistent in the way the message was being delivered. After unifying its positioning within the global group of brands, we refreshed the brand behavior with a new communication platform, voice, and tone.
Driving progressive growth.
By strategizing and implementing campaigns during 3 years, our integrated growth marketing approach helped Piranha Tattoo Supplies grow progressively and engage consistently with their clients in every step of the customer journey.
> More than 150 campaigns developed;
> 1024% Return on Ad Spend (ROAS).
> +4.5M video plays generated through our Growth Action.
> 22% of digital revenue generated through our Digital Strategy.
> 497% increase in landing page views from international markets.
If you want more information or if you want to start a project, let's talk:
pedro@pedrogomesdesign.com
Thank you!
