Purit
Naming, Branding, Stationery & Packaging Design
Purit is a sanitizing products company based in Querétaro, Mexico. With offices and a plant in Mexico City.
The objective.
Create a brand that reflects the company's line of business in a simple and elegant way and design packaging for its products that makes them stand out from the competition on store shelves. They also wanted them to be sustainable and they opted for aluminum.
The solution.
Purit's identity and packaging are inspired by the concept of cleanliness and health.Purit is a synthesis of the Latin word "puritas" which means purity, as a reference to the sanitizing purpose of the products that the company makes.A simple and neat structure for product labels makes them easy to adapt to any presentation. The color palette contains tones that unify the product labels, at the same time that they identify the main active ingredient of each one.
