Hunter Packaging
Visually Impaired & Colour Blind
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With only a handful of companies considering the disabled when designing packaging, Hunter focuses on creating an assortment of tactile and intuitive packaging solutions for the visually impaired and colour-blind.
Honey Hunter provides a solution to portioning honey in the form of gelatine encased honey balls for the visually impaired to easily gauge quantities through their sense of touch. By amplifying other senses, braille, a tactile honeycomb engraving on the lid and a smell-patch infused in ester methyl phenylacetate to give off a honey scent, were incorporated to provide notable hints.
The sausage packaging ensures easy accessibility though perforated cardboard and large tabs. The vacuum formed packaging exposes the nature of the product and its source through the form of the pig cut out. A real-time freshness bump indicator is used, replacing the expiry label and the ester pentyl acetate imitates the smell of apples.
Snack Hunter is comprised of 2 sections, an outer sleeve which can be removed easily revealing a stable origami bowl to remove the hassle whilst eating. Throughout all designs, a colour matrix was created to identify potential contrasting colour combination overlaps for all types of colour-blindness. Various textures are used for touch points and for the nutritional traffic light system wording was prioritised along with a 1-3 dot system as the difference between green and red is unrecognisable by the colour-blind and can lead to health risks.
