Brand Identity
IHR Architecture is an architecture firm based in Durham, NC. With the addition of a new partner to "Isley Hawkins Architecture", their office required an updated brand identity. Their firm works in broad range design, ranging from local government projects to the design of healthcare and institutional facilities.
Previous logo
Logo concept sketches
The new identity needed to represent, the firm's extensive ability, in a "clean and modern" approach. The logo was created mathematically by combining equal size squares to make the letterforms "IHR". The modular letters are structural, and their height creates building-esque silhouettes.
New logo
