The main focus of the "Competitor Analysis" UX was to educate the consumer on Competitor Products, Service and Cost, based on Meal Plan Offerings.
This experience allow consumers to understand the differences, and make an educated decision.
This design experience was a cross-feature but specific.
They define and communicate the key characteristics of the product to a wide variety of potential consumers.
This defined and explored concurrently with the requirements gathering/scope and research.
This established criteria for success for the project.