Cellini Float Bed - Advertisement
Promotional
As part of the objective to promote Float Bed and reach to a younger age group of target audience, a series of ad materials were created and delivered. The advertisement was launched as a programmatic ad that leads users to a landing page and an article write-up content to learn more about the sleep benefits, smart features of the latest technologically advanced bed, known as Float Bed.
Float Bed Video Ad
The video features a typical day in a life of a lady which centres around the float bed with the various usages and positions that it is the main highlight of the float bed functions.
My responsibilities include storyboarding, planning, execution and post-editing of the video advertisement to ensure that it is ad-ready.
Float Bed Landing Page
Float Bed Article Content
https://www.cellini.com.sg/article/Float-Bed-For-Your-Sleep
Article Title: Float Bed For Sleep That Sparks Joy
We know that a lack of quantity in sleep hours is bad, but do you know that the lack of quality sleep can cost you more? A study from Medical News Today revealed that interrupted sleep can impact emotions negatively. Aside from the easy fixes like switching your phone to the “Do Not Disturb” mode, some of the more worrying causes for interrupted sleep include heartburn, breathing problems, along with aches, swells and pains.
Not everyone will understand the severity of such problems, unless we are faced with it ourselves. However, there is surely someone near and dear in our lives that we empathise with that is experiencing such health conditions and affected sleep. Your mattress, on top of your bed (literally) needs to be your best sleep support and it is indispensable.
How to Set Your Bed to Get Better Sleep?
The process in getting the perfect pillow for its height and firmness in a mattress to align your spine may be costly and less effective with the many sleep experiments to conduct and sacrifice. However, beds today no longer have to remain as a regular flat form, with the control and flexibility in adjustable bed frames enables everyone to have an elevated and ergonomic sleeping experience that follows the natural body contours.
Once known to be exclusive to hospitals to nurse patients with injuries or health conditions, adjustable beds today are common to be found in households to enjoy the benefits of adjustable beds to sleep at any angled surfaces that your body requires.
What is Float Bed?
Introducing Float Adjustable Bed, a smart adjustable bed that comes with motorised base for the individual bed base, USB charging ports and functional dual-pockets on both sides of the bed. Float Adjustable Bed is fully upholstered in fabric with decorative stitches that bring an added touch to its appearance in exuding elegance and exclusivity.
A simple and quick press on the wireless remote-control and the Float Adjustable Bed can be reclined to any angles for both the head and feet. This adjustable feature allows users to raise or lower their head to upper body or legs, which takes pressure and pain off the body.
Our Float Adjustable Bed is accompanied with Natura mattress, made out of 100% natural, hygienic and antibacterial bamboo. Specially innovated and developed to improve sleep and well-being, bamboo mattresses like Natura also help to alleviate allergies and pain.
With its natural antibacterial properties, high moisture absorption and breathable textile features, bamboo mattresses are able to resist fungi and harmful bacterial infestation. These properties are beneficial for users with asthma, skin asthma and sinus. As the gaps in the fibers are microscopic, it leaves bamboo mattresses cool, fresh and even breathable on a warm and humid night. Being constantly around harmful positive ions generated by electronic devices, we would require the regulation of negative ions generated by bamboo to help us sleep better.
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Thank you!
