The basis of creativity are New Look freedom in action and escape from limitations after identifying them. Freeing from formulas and freeing the mind from the shackles of necessities to personal and personality points, important points that are source of the Styles and methods and the source of many artistic Innovations throughout history. The colleague refuse collection is designed based of Persian letters identity and and careful attention to calligraphy. The designed content is also selected based on Persian poems, sacred and religious words. The present collection acts like traditional music, music which it's melody and sound are felt in the form of figure and color and attract the audience to it, while being strange in its depths, it communicates and enjoys it. The visual identity of this collection is the orange writing on a black background.