Utilizing animated gifs to showcase a product is an effective way to capture multiple images without having to increase the dimension size of the ad space. Providing a selection of relevant products for a specific advertisement or marketing collateral using animation can evoke emotions that a regular static image can’t possibly do. My goal for creating an animated gif is to create the best possible loop for a seamless transition.

These digital advertisements created for Custom Creation were designed using Adobe Photoshop and delivered through Mailchimp, an email marketing automation platform.