Daniel Alonso's profile

LFR in the City Branding

I worked to create, with a team, to make a travel camp system and created a social media campaign to accompany the in person travel teams. These are some still shots of the end of the summer highlight video and a Variety show style video (pretending to be a news channel) shown on Fridays. The social media campaign was a tri-weekly video system.
The 1st of the week videos, Summer Speakers, were bible lessons from different speakers each, doing series. These are screenshots of thumbnails from the videos. I would film and edit these videos with help from my co-videographer.
These are thumbnails from the 2nd of the week videos, What to do Wednesdays. They were short how to guides doing lots of things people can do from their quarantine locations. I also filmed and edit these with my co-videographer.
These are the thumbnails for the 3rd of the week videos, Free Flow Fridays. They were variety type videos, including a series of made up news channel shows. I also helped to edit and film these videos. 
I was tasked with working on a 70yr celebration campaign and creating a video campaign for it. This was a week long fundraiser campaign to generate some income for the summer as it was a major financial hit. I worked to recover old videos from assortments of drives and files to edit together videos. I reached out and got help from and videographer who lived in the area and had help from my co-videographer in this endeavor. 
I had to create the branding for the travel camp and the naming for it. I settled on the name LFR in the city and started working on a design that would show the blend of both the forest and the city together. I created a more simplified version and a more intricate version of the same essential design. I and the rest of my team, decided to go with the more simplistic design and I worked with a printing company to get shirts made. I used Illustrator to create these designs. 
I had to create a design and branding for the 70yr fundraiser campaign. I settled on a design that used the dock which has been part of LFR since its inception. This design was well received and although not made into merchandise I made some mockups of what it would look like on merchandise. I used photoshop and illustrator to create these designs. 
I had to make a new manual layout with the addition of some new material it was reformatting to clean up and streamline the layout of the document. I used InDesign to redo the layout and add in the new material. 
For the end of the year I was asked to make a design for a thank you blanket that would be given to each of the lead team members that had created and run the entire summer. We had nicknamed ourselves the quaranteam so I used that to make a design that would be likable by both girls and guys. I hand drew them and then moved it over to Illustrator to finish the design to send to the printers.
LFR in the City Branding
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LFR in the City Branding

Published: