Kruger Shalati, a new accommodation offering in the Kruger National Park opening later in 2020. Inspired by Shalati; an African warrior queen, Kruger Shalati forms part of a tourism campaign to revive the history of the park. 

Stationed on the Selati Bridge, along the Selati railway above the Sabie River, Kruger Shalati is a one-of-a-kind experience in a re-envisioned train, which pays homage to the first guests who explored the park nearly 100 years ago.

 

The challenge was to establish a tone of voice that enables Kruger Shalati to pay tribute to this piece of southern African history in a contemporary way.

I positioned the Train on the Bridge as: An elevated personal sanctuary.