Rebrand & Advertising Campaign
White Hart Cafe
By: Renee Farmer, Ginna Caravas, & Madison Richmond
These are deliverables for a rebrand and advertising campaign for the White Hart Cafe. The goal for our rebrand of the White Hart Cafe was to create a more cohesive brand that integrated their logo and other branding elements, such as some small graphics and colors, across all of their advertising. In terms of our campaign itself, our goal was to expand White Hart’s advertising reach by integrating other deliverables besides just social media posts, which is their current strategy. Our deliverables included a social media post that would be uploaded to the cafe's Instagram and Facebook pages, a poster advertisement, a sticker, and a loyalty card.
View the brand elements here.
Caption: "Looking for a little bit of home away from home? Come by Lynchburg's living room for a warm drink and a warm smile."
Social Media Post
Our first deliverable is a social media post that would be seen on the cafe’s Instagram and Facebook accounts, where they do the majority of their advertising currently. The post combines our tagline, logo, imagery of the outside of the cafe, and a pattern that integrates a pair of coffee beans, which is one of our branding elements.
Poster Advertisement
Our second deliverable is a poster advertisement that would be displayed on a bulletin board in downtown Lynchburg or on Liberty’s campus. The poster combines imagery of one of White Hart’s drinks, our tagline, logo, and coffee bean shape that is one of our brand elements.
Left: Sticker created by Ginna Caravas.
The stickers here display the deer that is on the logo for White Hart. College students love decorating their laptops and water bottles with stickers these days, and we hope they'll add this one to their collection.
Right: Loyalty card created by Madison Richmond.
The loyalty card is designed to reward customers that come to the coffee shop often and encourage customers to continue coming back. The cards include coffee ring circles for where the punches go and the beans to symbolize the free drink for the last punch. The colors, imagery, and logo are consistent with the other deliverables and brand aspects.
Campaign Spark Presentation
