Background:
Since 1960s, Paranjape Schemes has pioneered the concept of top quality, affordable housing. At Paranjape Schemes Construction Ltd. its all about adding value - to customers, employees, stakeholders, business partners, and indeed, to entire communities. Its all about building - homes, offices, parks, playgrounds and most importantly, lives!
Since 1960s, Paranjape Schemes has pioneered the concept of top quality, affordable housing. At Paranjape Schemes Construction Ltd. its all about adding value - to customers, employees, stakeholders, business partners, and indeed, to entire communities. Its all about building - homes, offices, parks, playgrounds and most importantly, lives!
Challenge:
The letters sent by Paranjape Schemes to its clients were not getting response. These letters were mainly payment reminders. Paranjape Schemes asked to design a solution where in the letters are categorized and to curb the curiosity the client is tempted to open the envelope. The letterhead inside and its content has to be related to the envelope and vice versa.
Solution:
Through discussions with Paranjape Schemes team, categorization and sequencing of the letters was done. The series of 23 letters consists of the first letter to thank the prospective client on visiting the site, to the letters of payment, till the possession.
Concept:
Music speaks... and so do the musical instruments. Various musical instruments with supportive copy were used on the envelopes which gives a feel of the content but still not reveling it.
Music speaks... and so do the musical instruments. Various musical instruments with supportive copy were used on the envelopes which gives a feel of the content but still not reveling it.
