THE BRIEF
Oishi 4X was 1st launched in Vietnam market and succeeded in raising awareness and trial encouragement with the message “Corn snack 4-layers, Rank up the joy”. This campaign Oishi 4x aims to enhance their message through a tap into customer's daily favorite activities to bring next level of excitement to them via the collaboration and promotion
Target audience: University teen aged 19-22 y.o
COMMUNICATION STRATEGY
- Tap into the passion point “game online” of the target audience through collaborating with the popular-nonviolent-multiplayer game: Lien Quan Mobile
- Create the game collection to encourage TA to hunt and sustain the desire for prizes during the promotion through every monthly event
