Design Categhory_ Project Type_ Year_
_Packaging/naming _Student Concept _2021
CONTEXT_
Limited edition bottle of winery based on Valladolid,
the concept was based on the DIFFICULT YEAR we've been through,
"We're all still recovering from the effects of COVID.
But, while challenging and something none of us thought we'd ever see in our lifetime,
COVID taught us all lessons in resilience, grace, and patience."
"The economic difficulties suffered in COVID 19, indicate strength and resilience.
These scars humanize the brand & bring it closer to its target".
The gilded lines create a Kintsugi effect, the Japanese art of putting broken pottery pieces back together with gold.
The result is a gorgeous bottle that showcases how we might all be a little cracked, but no one is broken.
"Unbroken is a gorgeously poetic packaging design."
DIELINE, Chloe Gordon
"I love it!! I like wine rather than any other drink. bit even if this were the worse wine
I'll buy this beautiful only because it's so beautiful!!"
María Morillas
_SUMMARY!
Project Name_unbroken
Market Region_Europe, USA, Asia
Project Type_Student Concept Work, Product Design
Project Type_Student Concept Work, Product Design
School_LABASAD Barcelona School of Arts&Design
Design Cathegory_Packaging premium/gourmet, Product Design, naming
Packaging Contents_Wine
Packaging Contents_Wine
Packaging Substrate / Materials_Glass bottle
Printing Process_Kintsugi
Printing Process_Kintsugi
POSTS
Featured at DIELINE Student Week (Instagram, Website) (EEUU)
Featured at COMMUNICATION (Agro)alimentaire (France)
Featured at PENTAWARDS 2022 Winners Article (UK)
Featured at World Brand Design Awards (UK)
Featured at Open Packaging Network (EEUU)
Featured at FAVOURITE DESIGN (France)
Featured at Package Inspiration (Lituania)
Featured at Gurl Studio (Malaysia)
Featured at Don Polymer (Russia)
Featured at Oh my code (Rusia)
Featured at Gráffica (Spain)
Featured at Laptrinhx
"Unbroken was based on the lessons of resilience
obtained after c*vid pandemic"
_Awards!
🏆CLAP | Selección "MEJOR ENVASE (LÍNEA DE PRODUCTOS)"
🏆PENTAWARDS | Gold "LUXURY GOODS (Student)"
🏆 LATAMPACK | Best Student Pack "Young Design"
🏅 ANUARIA | Shortlist "Miscellaneus"
🏅 PENTAWARDS | Shortlist 2022
_Thanks for Watching!
Valladolid | March 2021
M
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