#SayHerName
#SayHerName is a social movement that seeks to raise awareness for Black women who are victims of police brutality and anti-Black violence in the United States. It was started by the brilliant Kimberlé Crenshaw from the African American Policy Forum (AAPF).
We were tasked with campaign strategy & development, illustrating some of these women, creating a map highlighting police brutality, annual reports and on going social media pieces. In addition to this campaign, we worked on several major campaigns such as #TruthBeTold. These are selected materials.
Social Awareness Commitments
We worked with the families of victims to ensure that the illustrations accurately represented and honored these women.
With the application of a social justice lens, we made sure not to perpetuate further trauma with our illustration aesthetics.
#SAYHERNAME MAP
National visualization of Black women who were killed by the police.
#SAYHERNAME ANNUAL REPORT
Annual report 2020.
#TRUTHBETOLD
People were rightfully outraged about Trump’s refusal to condemn white supremacist groups, with this campaign, we called for a similar outrage about Trump’s attempt to away the ability to name and fight white supremacy. Saying that anti-racism is racist has a long history (and needs to be dismantled), as it it portrayed in this campaign.
We created several social media pieces to tackle different parts of this campaign.