Fila Pop-up Shop NYC: A mind-blowing experience
In Spring 2018, Fila launched a new collection inspired by its iconic 90’s Mindblower silhouette. We created an immersive pop-up shop experience that would celebrate the launch of this new collection and would get “attendees’ minds blown”. The Mindblower shoe was also complemented by the first-ever Mindblower-inspired collection of apparel and accessories for men and women. The activation took place in three locations worldwide: New York City, Seoul, and Tokyo.
Agency: MKG
Photography: Thomas Litkins, Lewis Mirrett & Maggie Balcerzak
