Happy to share a selected designs for a local business who's in a camping niche. They are selling outdoor enamel mugs whos expanding with various products soon.
For their identity, we came up with a rough look which is relevant to the mountains and a thin line strokes for a cleaner approach.
This is then supported by rich black color, which can be paired with bold headlines when the messaging needs to be more out-there for hikers, trekkers or campers.