BRAND PROPOSAL
The Cube is a factory of technological advances in the construction and smart tourism segment.
The idea is to connect people with 1— 5 star experiences without using the sixth sense.
Same concept for different purposes: be it a hotel, a commercial, or residential complex, connect to the cube in a generic or specific way.
The conception will be present from the architecture to the form administration. Room or store numbers will be related to the combinations, and everything will come together in the same context, like the cube.
CONCEPT EXPRESSION
The mind-blowing piece-of-art of all times.
Imagine a world where your experience is the cause and the effect.
Who are we? It’s a square answer.
We are a game-changer in the construction technology business.
We aligned humanity with geometry and figured out a surname of people’s challenge: The Cube.
For the name, we rely based on one of the Platonic Solids. The three-dimensional object is bounded with empathy and safety.
The vertice of our dream is to avoid the void. We want to fill up your imagination with all kinds of possibilities.
Actually, with 43 252 003 274 489 856 00 possibilities, to be more accurate.
Fair and square.
PROJECT: BRAND IDENTITY / UI/UX / LAUNCHING CAMPAIGN
CLIENT: THE CUBE
LOCATION: MIAMI
MARKETING: SONDER AGENCY
BY KUGNHARSKI STUDIO 2019 ©
SIX FACES OF THE CUBE
— We will serve you as if there were only you, respecting the combination you want. (ATTENDANCE)
— Each part is made as if we knew everything about you! (CUSTOMIZATION)
— You define the limits of your edges. Feel, finally, safe! (SAFETY)
— Reinventing the meaning of experience, after all, we want to hear "it was the way I dreamed!" (EXPERIENCE)
—Our value for money is extravagant, from 1 to 5 stars! (COST-BENEFIT)
— You are part of the solution because we improve as you wish (EMPATHY)
