COMGÁS - GAMIFICATION
A Comgás inicialmente tinha um desafio de fazer os seus funcionários acessarem a intranet e em ter seu processo de integração de funcionários mais modernizado. Com a imagem de uma empresa conservadora eles queria mudar. Daí veio a ideia de fazer uma ação de gamification para atrair as pessoas a terem mais participação na empresa.
Além de terem motivação e reconhecimento, os funcionários se envolviam nos desafios da empresa com direito a pequenos mimos da marca.
Meu papel foi de Líder de projeto, planejamento e criação da ação, UX e redatora do game e da nova intranet da empresa e estratégia de social media focada em employer branding.
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Comgás initially had the challenge of getting its employees to access the intranet and to have its employee integration process more modernized. With the image of a conservative company, they wanted to change. From there came the idea of doing a gamification action to attract people to have more participation in the company.
In addition to motivation and recognition, the employees were involved in the company's challenges, with the right to small treats from the brand.
In addition to motivation and recognition, the employees were involved in the company's challenges, with the right to small treats from the brand.
My role was project leader, planning and creation of the action, UX and copywriter of the game and of the company's new intranet and social media strategy focused on employer branding.
