Omer Esam is an artist specialized in painting characters portraits in digital & analog forms.

The objective was to refuel the brand by redesigning the old cluttered logo, so​​​​​​​ I have designed a new simple and flexible mark that can be used comfortably in all applications and can be used in other identity elements.

The old logo was unprofessional super detailed, cluttered, illegible, using a fancy type and it can't be used in small applications.

The idea of the mark was inspired by the client tagline "Passion is Art" representing the passion in heart symbol influenced by the rectangular canvas shape the the client initial letter.

The flexible mark can be extended to be used in various types of media