The above logo design is for a computer game developer.  The company first started developing fast driving game but is looking to update it's branding.  They wanted to add more "high energy" type games.  The logo would be used in marketing, packaging and clothing.  

To me this design kept coming back to me as "how do I portray 'High energy'?" After several unsuccessful attempts I finally came up with the above design.  I chose a font that had rigid edges and then tilted the letters to make it look like it's shaking due to the high voltage that is going through it.  

The solid red design would be used for most of the time.  But, I really liked the three color version too.  So I included it as a possible alternate for say larger projects or banners.  And then I also show how the logo would look if it were to be printed in monotone.