The Making Of
Dji Sam Soe - Mahakarya Indonesia
ver. World Class Luthier
Client : Phillip Morris Indonesia, PT, Tbk.
Branding Agency : Landor Sydney
Ads & Production Agency : Lowe & Partners Jakarta
Design Director : James Bebbington
Associate Creative Director : Lucky Susanto
Art Director : Vinsensius Seno
Print Producer : Handayani Wirdan
Production Lead Consultant : Prana Pramudya
Production Design & Arrangement : himawan/prawira team
Photographic Image Maker : Adi Prawira
Digital Organic Retoucher : Pandu Kharisma
Behind the scene images by Aditya "Didot" Mukhlis
Special thanks to Mr. Hanung, Mr. Joko, and Mr. Yosefat Wenardi - Indonesian luthiers with a class of their own
Gorgeous visual lay-out for Dji Sam Soe, a leading Indonesian hand-rolled Kretek brand. created by Landor and Lowe. We felt honoured to be trusted in conducting the photography execution process, portraying a state-of-the-art luthier - who is passionate to craft top quality string instruments by his hands - especially guitars.
The inspiration for our team, taken from "The Mechanics".
Copyright Sony, CBS, and its respective owners.
"The Victory loves preparations"
To learn - not only for surfacial visual looks, but to know how a classic luthier works, is really important to make everything alive in the further shoot...
Final check on everything with the sketched plan... Almost there...
Final published image
