This logo design was created for a fashion style blog about how to make fashion affordable.  They are trying to attract a "youthful target audience".  The company primarily works on YouTube.

I had several designs sketched out, but decided to make a combination mark, using shopping bags and the company name.  While I was brainstorming for this design, I decided to stay away from particular styles of clothing as fashion trends are consistently changing.  I thought about dress forms, but that made me think of sewing and alterations. And I also wanted it to be gender neutral as well. So I decided on shopping bags.  Wherever one goes shopping, your purchases are put into a bag to bring home.