Initial postcard sent out to prospective students
Individual school information sent out after initial postcard - front
Individual school information sent out after initial postcard - inside
Campus guide book sent out soon after initial postcard as encouragement to visit the campus
This banner appeared in school recruitment centers. It was approximately 6' tall.
Open house postcards were sent out for the various colleges and schools.
Students who had responded positively the initial recruitment material were invited to come to campus with their parents.
A Better U applied to the school's annual catalog.
As with any successful roll-out, are best salespeople were our clients and the "big W A Better U" shirt was tremendously popular both on and off campus. A thousand were distributed between US and overseas campuses. They are seen riding around St. Louis all the time.
The concept was turned into a billboard [I did not do the billboard art]
Initial slide of President Beth Stroble's Fall 2011 Convocation which set the course for the school year.
In late 2009 my team's proposal was chosen by Webster University for its undergraduate recruiting campaign.
The idea behind “A Better U” was to offer a simple phrase that spoke to the aspirtions of prospective students, while also allowing the university to promote its general excellence. The campaign was utiilzed for all materials over the next two years, including publications, television and radio advertising, outdoor signage and promotional material at the university’s many public events. As lead graphic designer on this project I was responsible for making the design fit into a variety of materials. We extended the look and idea across a large swath of material which helped to homogenize our recruitment materials. This had the benefit of allowing prospective students to have a consistent and inviting path to the University. The recruitment materials used consistent “characters” who were real Webster students and were actually there when the students showed up on campus for to conduct tours.
The campaign was very successful, leading to the third largest incoming undergraduate class the school had in its history. It was featured as the theme of the president’s convocation speech and adopted by several of the university’s overseas campuses.
