Union Square is the vibrant heart of San Francisco and an international destination where visitors come to enjoy exceptional retail experiences, luxury hotels, world-class cultural institutions, and great public spaces found only in the City by the Bay.
A new brand was designed to match the lively energy of the environment. The unique people, businesses and experiences were the inspiration behind the identity. A vibrant color palette, paired with classic and quirky font families, and patterns, set the stage for an adaptive brand that can continue to evolve as the Square emerges into its next chapter.
Designed at J2 Design. Creative Directors: Jason Rothman + Cara Cox
