Budapest-based artist Rebeka Salgó-Nemes is known for her unique hand-made jewelleries with extreme shapes. To create a playful and elegant design that can clearly show these core values we mixed the Swiss typography style Neue Haas Grotesk with the Bodoni font. The new “O” and “Ö” letters symbolize a ring/chain which creates a connection to the industry and it is a great way to use as a decorative shape for the brand identity.