Engaging in building structure consulting services certainly makes Optima Structure not truly independent without competitors. There are so many consultants of this kind scattered around that it is quite difficult for Optima Structure to stand out.

So far, the mismatch between the brand and the vision and mission of Optima Structure has caused disharmony which has an impact on the impression of being unprofessional, this problem indirectly has the potential to become an obstacle in the smooth running of Optima Structure’s business, because without an appropriate identity, even a good product or service is at risk of sinking. in a sea of competitors.

Optima taken from the word Optimal, which means ideal. In the case of a construction structure, a good building structure is not a cheap structure, nor is it an expensive structure, but optimal.

Optima Struktur is fully oriented towards professionalism, prestige, and flexibility. So, our creative search begins to find a starting point, where the emphasis of this logo will focus more on its consistent simplicity, reliable and professional, but also comfortable.

When looking at Optima Structure’s working drawings to explore visual ideas, we immediately focused on one of the pictures of one of the house construction drawings.

We simplified it first until the complex structural drawings began to turn into simple, minimalist abstract lines, which could broadly represent the foundation, frame, and roof of a building structure.

By maintaining visual harmony and consistency with the logo , we changed the simple combination structurally. We started to draw the lines to follow the pattern of the letter “O”, however, to give the impression of a flexible and dynamic work environment, the “O” was purposely made imperfect, but still had clear legibility.  if it was standing “O” as the initials Optima Struktur.

With a logo consisting of a thick arrangement of lines forming the letter O, a strong and flexible impression combines into an attractive harmony. In addition, the visuals feature a dynamic color palette of blues and greens that further reinforce the brand identity. Blue to represent professionalism and green to represent the flexible environment. Optima Structure.

Business cards are not some kind of trend, but rather a must-have for branding and serious business communications, especially in the domain of consulting services as a sign of respect for clients. 

Simple and eccentric, Optima Structure's new logo creates a functional aesthetic that fits well with administrative needs. Consistent with the overall design concept, unique letterhead layout. Some of these correspondence designs are receipts, bills and offer letterheads

We also design the Optima Structure company profile that exposes the structure in a building, and we design the Optima Steuktur project offer proposal.