Grupa Żywiec and its partners delivered 0.5 million bottles of a special non-alcoholic drink
to medical facilities and law enforcement services in Poland free of charge.
This is a way of saying 'thank you for your work during the coronavirus pandemic'.
"For the heroes of our Ż" (Ż - życie means life in polish) is a non-alcoholic beverage.
Its basic ingredients are water, barley malt, fruit juices and vitamins that support the body in long-term physical effort.
The drink was made exclusively for this action and was not available for regular sale.
Golden Arrow 2020 distinction in the category:
Marketing during a pandemic - pro bono projects
Kreatura 2020 distinction in the category:
Marketing during a pandemic - pro bono projects
