Exxon Mobil Signage
How do we draw the attention of people at a workplace towards safety and instructional signage?
Prior to ideation, I went onsite to get a feel for the place and spoke with the employees to better understand the problem. In order to make the signage more appealing, I created a character out of the structure of a molecule—the most basic element of the client's product. I made use of humour, quirky visuals, and bright colours, while keeping the overall design minimal. The resulting signage was interesting and memorable without compromising on the message, as shown by the positive feedback we received from the team.
Say hello to 'The Molecule' 👉
