Caterpillar Inc.
Graphic Design & Advertising
Graphic Design & Advertising
Caterpillar Inc., is an American corporation which designs, manufactures, markets and sells machinery and engines and sells financial products and insurance to customers via a worlwide dealer network.
Caterpillar is the world's leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives.
Caterpillar machinery is recognizable by its trademark "Caterpillar Yellow" livery and the "CAT" logo.
Caterpillar's trademark color palette uses various shades of yellow and black and on smaller details red, creates familiarization with their brand. The different tones also help in making their products stand out from their competitors.
I was tasked to create Billboards for Caterpillar given the size of 70ft x 40ft in height and width.
An alternative version of the prior design given the specifications of 30ft x 30ft in height and width.
