New Experience Design
An innovative project on hospitality
Air France, in collaboration with students from ENSCI ('Ecole nationale supérieure de création industrielle', which can be translated as the 'French national institute for advanced studies in industrial design'.) was working on a lateral innovation project aimed at 'what is possible in the field of a new experience in air travel'. The students were given a license to investigate and work out new possibilities and solutions. They were guided by the head of innovation at Air France.
We were asked to map the process of the students and to present their results in an attractive way within the format of a 'Customer Journey'. Bright colors have been chosen on an AFKL dark blue canvas. Many process steps had to be presented, in which it was clear where the projects were in the customer journey. It was logical for us to design a line pattern as the basis for the design. In this way we were able to create clear timelines and also extend the lines in the other expressions.
"An attractive set of diverse expressions."
