Project: A classroom project which required to visualize a well known brand to branchout in a new domain and to design a window display for the same.

 

Brief (self generated): Philips being the brand known for expertise and technology driven innovation can branch out into eyewear, specialising in coloured contact lenses.

 

Solution: As Philips needs to highlight the expertise and range in coloured contact lenses, hence the brand - Philips Vision: see with us store: will have a curved outer form to represent the human eye socket. The inside wall will have backlited coloured circles representing range of colours available in the store. The combination of these circles creates a visual of eyeball.

 

The flat screens suspended in between are to showcase the zoom in version of models face. This is used instead of mannequins, to give a smarter and closer look of products.

 

The side wall gives a view of spectacles and sunglasses kept at 45 angle for better view of product.

 

Lighting in the window display is soft blue and white.

 

This window display can be a stand alone or can lead to a store without disturbing the basic design layout.