McDonald's: Aldub Ko 'To!
McDonald’s needed to launch the new Chicken Fillet ala King Meal to raise slumping lunch sales.To launch big, the fast food brand signed up (the first brand to do so) the phenomenal noontime show love team "AlDub" (Alden Richards and Yaya Dub) with a campaign that capitalized on their ‘they-love-each-other-but-they-can’t-be-together’ onscreen story.
CLIENT Golden Arches Development Corp.
PRODUCT McDonald’s Cheesy Eggdesal
AGENCY Leo Burnett Manila
YEAR 2016
PRODUCT McDonald’s Cheesy Eggdesal
AGENCY Leo Burnett Manila
YEAR 2016
60s Film
DIRECTOR Joel Limchoc
PRODUCER Steve Vesagas / Tria Sordan
CHIEF CREATIVE OFFICER Raoul Panes
CREATIVE DIRECTORS Carl Urgino / Noel San Juan
CREATIVE TEAM HEAD Stephanie Dela Cruz
ART DIRECTOR Daniel Tingcungco
ACCOUNT DIRECTORS Judy Buenviaje
DIRECTOR Joel Limchoc
PRODUCER Steve Vesagas / Tria Sordan
CHIEF CREATIVE OFFICER Raoul Panes
CREATIVE DIRECTORS Carl Urgino / Noel San Juan
CREATIVE TEAM HEAD Stephanie Dela Cruz
ART DIRECTOR Daniel Tingcungco
ACCOUNT DIRECTORS Judy Buenviaje
