Creating a striking identity for a disruptive brand.
Seattle Engraving Center has been creating intricate works of art for over eight years, and it was time for their brand to reflect the luxurious quality they consistently provide.
Utilizing hand and laser engraving techniques, S.E.C makes and sells unique firearms, often including gold plating and gemstone inlays. They hired Creative Chameleon Studio to develop a brand strategy, brand identity, and a myriad of collateral designs. So we dived into their history, process, and market in order to produce a foundational strategy.
This strategy moved us towards a logo refresh, allowing the regal lion’s head to be refined for better functionality. Then a color palette, typography, and brand elements were developed to create a visual identity system. We worked alongs S.E.C. to produce
marketing collateral that reinforced their brand through copy and design.
Thank you for viewing and appreciating this project!
For work inquiries, visit www.creativechameleonstudio.com
