Rodrigo LoGar's profile

Betún & Chochitos

This is my first professional work as a designer. I designed a brand new logo for a Instagram page that makes and sells cakes. The brand is called "Betún & Chochitos" (which in English is something like frosting and chocolate chips), and my task was to make the logo as cute as possible, since that is what my client wanted. So with no more to say, here is the logo:

Basically, the logo is a cupcake that is divided in two parts that together form some kind of ampersand (&), with the top part actually being frosting, or "Betún", and the bottom part actually forming the ampersand, but also being the bottom part of a cupcake. The color palette is formed by pastel colors to show cuteness in the brand:
Finally, I delivered the finished product in this brand manual. It is very simple, and really shows that I am a beginner, so if you have any thoughts to help me improve as a designer I will really appreciate them. ¡Thanks! (Sorry that it is in Spanish but I think you can understand it by the context :)
Slide 1: Cover
Slide 2: Logo
Slide 3: Color palette
Slide 4: Typography
Betún & Chochitos
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Betún & Chochitos

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