A personal brand identity of mine as a designer and illustrator. The color orange symbolizes creativity and warmth while yellow is happy, fun, and bright. I consider “creative”, “fun”, “warm”, and “professional” as my keywords. The childish pattern of creativity-related items has something to do with my passion in illustration and story-telling, as children tend to have “wilder” fantasy and higher imagination. I believe that people should not kill those imagination and dreams with adult’s reality, and I wish my art can help not just children, but everyone to keep their dreams and fight for them.

A resume and portfolio book were designed as well, containing selected works and experiences of mine from 2009-2015. Click here for full preview of the book.

While keep living my idealism about dreams and imagination, I still include “professionalism” as a keyword. It is shown through the composition and layout of my brand identity - tidy and structured.