Recommendation to pursue a YSV cypher as primary logo and "Your Story Vault" secondary. Defined a succinct descriptor "real secrets | stories | support | sisterhood". Provided a visual board to discuss tone and communication of such attributes. Redesigned homepage with new content for navigation, new ways to define and highlight content for the winners such as "hot & spicy" symbol and "steamy winners." New color pallette and greater provisions for advertising space.
existing yourstoryvault.com
final logo and website
abridged phase One exploration
