boAt is India's fastest-growing smartphone plus audio wear brand. It's loved by a lot of Indians - esp Gen Z Indians, but it's not loved by creative tastemakers, by early adopters, by design lovers who would opt for a Bose over a boAt.

Now, how do we change that?

Early adopters of tech often like to 'mod' products. They modify sneakers. They jailbreak iPhones. We invite early adopters in design/tech to reimagine boAt Stone 1200F - boAt's marquee Bluetooth speaker. We partnered with Yanko Design - an IG community with a million followers and asked the community to take on the challenge.

The winners got subscriptions to Keyshot - a design focused software, internships at boAt, and we got to turn these design aficionados into boAtheads. 

The best part we were covered on Mad Over Marketing - India/Asia's leading marketing focused community on Instagram.